Interview
Why do influencers pay taxes as self-employed individuals if they can structure themselves as multinational corporations?
October 3, 2025 | 2 min read
The figure of the influencer has established itself as one of the most dynamic pillars of the digital ecosystem. However, while the activity is evolving rapidly and expanding into international markets, its legal and tax structures remain linked, in many cases, to traditional models
What tax and operational advantages does setting up an international company?
There are many advantages. From a tax perspective, an international structure allows for tax optimization within legal limits, reducing the tax burden and increasing the creator’s capacity for reinvestment. From an operational perspective, having a company opens doors to working with major brands, accessing global payment methods, and conveying a much more professional image
Ultimately, it is not about taxes, but about operating within a more solid and competitive framework
Which countries are currently the most strategic for establishing a business as a influencer, and why?
It depends greatly on the creator’s profile and objectives. Ireland, for example, offers a very attractive framework for those seeking a European environment with favorable taxation and proximity to Spain, although there must be at least two partners. The United States, on the other hand, is key for those who want to position themselves in the North American -and global- market and work with global brands
Other countries such as Estonia offer very agile models for 100% digital businesses. Asia would be the top choice if you want to start a business in digital applications and platforms. In all cases, the important thing is to analyze the influencer’s personal situation and choose the jurisdiction that best aligns with their growth strategy
Solutions such as those proposed by Wiser Startups are redefining the way entrepreneurship is approached in the digital environment. The key is no longer simply to create content, but to do so from a solid, scalable and global legal basis
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